SURF AND TURF AD CAMPAIGN
*Compass is the first modern real estate platform, pairing the search and sell experience.
Executed an out-of-home campaign for Miami agents in order to grow brand awareness in Miami neighborhoods. This included designing floating billboards, digital posters around the city, a digital ad retargeting component, and social assets for high-touch agents.
Associate Designer: Michaela Reis
Senior Designer: Hannah Tsvayberg
Design Direction: Laura Capps
FIND YOUR PLACE IN THE SUNSHINE STATE AD CAMPAIGN
*Compass is the first modern real estate platform, pairing the search and sell experience.
Built an agent brand campaign for Florida agents to grow brand awareness in Feeder Markets (Chicago, New York, NoCal, SoCal). This campaign included full-page ad inserts in Architectural Digest, digital posters around the city, native and display ads, and social assets for participating agents.
This digital campaign included over 260 individual assets that featured agents for promotion across their channels. This successfully connected agents with clients within feeder markets, created new leads, increased website traffic, and widened their referral network.
Associate Designer: Michaela Reis
Design Direction: Emma Cason-Pratt
